Gugulethu is historically the second township to be built in Cape Town. It was established and built through the recommendation of the black residents of Cape Town who felt cramped where they were housed, which was in Langa, the first township in the city and province. Gugulethu means our pride, and was established to restore the African peoples’ pride.
For Tees & Gees, Gugulethu signifies the beginning or birth place of this brand. The location, the product plus the print, all together captivated both locals and international tourists making Tees & Gees the fastest growing t-shirt brand in Africa today.